A New Name.
A Clearer Path Forward.
Transitioning our brokerage tradename to Clearly Colorado Real Estate. Powered by the industry-leading Brivity Platform and supported by our strategic PLACE Partnership.
"This evolution delivers a stronger Colorado identity, seamless modern technology with Brivity, and optional growth leverage through PLACE — keeping our ownership and local dedication intact."
The Brand: Clearly Colorado Real Estate
"Colorado real estate. Clearly." A brand designed to make our local Colorado focus unmistakably clear to consumers, past clients, and local referral partners.
Colorado is central to who we are
The mountains, trails, open spaces, vibrant communities, outdoor recreation, and remarkable scenery are part of what makes living here special. But the Colorado lifestyle is about more than mountains and adventure — it's about finding the right community, enjoying the freedom to pursue your interests, connecting with neighbors, and building a life that feels right for you.
Some people move here for the outdoors. Others come for career opportunities, family, retirement, or a fresh start. We believe great real estate advice begins with understanding how people want to live — not simply what kind of house they want to buy.
We're not just helping people find homes in Colorado. We're helping them find their place in Colorado.
Upscale without being pretentious. Colorado casual without compromising excellence.
The meaning behind our brand
At Clearly Colorado Real Estate, we believe real estate should feel less complicated, more transparent, and more connected to the lifestyle people want to live. We're building a brokerage around a simple belief: Clarity is power.
People often struggle with important decisions because they don't fully understand their options, the costs involved, the risks, or what happens next. When uncertainty is replaced with understanding, people become more confident in their choices. Our role isn't to pressure people into decisions — it's to provide the information, professional expertise, and guidance they need to make informed decisions for themselves.
Clarity builds confidence. Confidence creates momentum. Momentum opens the door to opportunity.
What CLEARLY means
Clearly isn't just a memorable word in our name. It's a way of doing business — the standard behind every conversation, transaction, and relationship.
Clear Communication
Clients shouldn't have to chase their agent for answers. We communicate proactively, explain the process in plain language, establish expectations, and keep people informed.
Clear Fees
We explain services, compensation, fees, and estimated expenses before people commit. No confusing presentations. No unnecessary surprises — just straightforward information.
Clear Guidance
We combine local market knowledge, negotiation expertise, practical experience, and modern technology to help people understand the opportunities and risks before them.
Clear Options
Traditional listings, alternative selling programs, different financing strategies, new construction — we help clients compare options, weigh tradeoffs, and align with their goals.
Clear Expectations
People should understand what we'll do, what they're responsible for, when milestones occur, and what happens next. Clear expectations create accountability and build trust.
A Clear Path Forward
Every meaningful conversation should end with greater understanding and a practical next step — whether that means taking action or waiting until conditions are right.
Luxury is a service, not a price point.
A first-time homebuyer, a family selling a longtime home, and someone purchasing a multimillion-dollar property all deserve thoughtful guidance, professional representation, and exceptional service. Luxury isn't defined by a listing price — it's demonstrated through preparation, communication, attention to detail, problem-solving, and the experience we create. That's the standard we want associated with Clearly Colorado Real Estate.
A clearer understanding of the business. A stronger foundation for long-term success.
Transparent brokerage fees and compensation structures, clear expectations, accessible training, practical marketing resources, effective technology, and knowledgeable support.
Our technology and systems should make agents more capable — not make their businesses more complicated. We want agents spending less time figuring out systems and more time serving clients, building relationships, and creating opportunities.
Our success shouldn't be measured only by transaction volume or agent count — but also by agent productivity, profitability, confidence, client satisfaction, and the strength of the business we're building together.
Clearly Colorado Real Estate helps people make confident real estate decisions through transparent communication, clear guidance, local expertise, and a genuine understanding of the Colorado lifestyle.
We believe people deserve to understand their options, know what they're paying for, and feel confident about what comes next. We believe exceptional service is for everyone. And we believe finding the right place to live is about much more than the property itself.
Official Brand Color Palette
7 Color TokensSignage, Business Cards, Riders & Apparel
What Stays the Same vs. What Changes
Complete transparency into our transition. We preserve everything you love while upgrading your tools and branding.
What Stays The Same
Zero disruption to your foundation & core fees
Brokerage Ownership
100% locally owned and operated by Denver Prestige Partners LLC.
Office Location
Same local office and physical workspace access.
Monthly & Transaction Fees
No fee increases or changes to commission structure.
Existing Mentorship Agreements
Mentorship terms and commission splits remain identical.
CTMeContracts & Paperless Pipeline
Contract tools and file compliance software stay fully active.
BrokerBot AI Access
BrokerBot AI remains active for brokerage guidance and instant support.
Referral & Referral Agreements
Outstanding brokerage & United Real Estate referral agreements remain in effect.
What Changes
System upgrades & brand alignment details
United Real Estate Prestige Denver branding
Clearly Colorado Real Estate branding across all marketing, signs, and profiles
Bullseye platform access (Learning Academy, Marketing Hub, CRM, websites)
Brivity Platform as primary operating CRM, transaction manager & listing marketing suite
Legacy Brokerage Agreements
Agents re-sign updated brokerage agreements by December 31 to qualify for free material support
Current billing setup
New streamlined billing system; agents update credit card billing details upon rollout notice
United Real Estate branding in CTMeContracts & MLS
Updated Clearly Colorado Real Estate logo, brokerage name, and address in CTMeContracts & MLS
Social Media & Portal Profiles (Zillow, Realtor.com, Redfin)
Updated brokerage identity, bio, contact details, and fresh photos across all portals
How The Pieces Fit Together
Clear distinction between our legal brokerage entity, our public brand, our technology operating platform, and our PLACE growth partnership.
Denver Prestige Partners LLC
The underlying legal brokerage entity. Maintains local ownership, broker licenses, commission compliance, and office space.
Clearly Colorado Real Estate
Our consumer-facing tradename and identity. Communicates our local Colorado expertise across signs, marketing, portals, and cards.
Brivity Platform
The primary platform replacing Bullseye for CRM, transaction workflow, listing marketing, IDX websites, and CMA reports.
PLACE Platform
Strategic partnership providing additional services, training, leverage, and future opportunity pathways for agents and teams.
"PLACE does NOT own the brokerage. Brivity is NOT the legal entity. Denver Prestige Partners LLC remains 100% locally owned and operated as Clearly Colorado Real Estate."
Brivity Platform & Gabbi AI Deep Dive
Replacing Bullseye with an all-in-one real estate technology ecosystem designed to capture, nurture, convert, manage, and multiply your deals.
Gabbi AI Co-Pilot & AI Scripts
AI engineered specifically for top real estate producers
Gabbi learns your CRM database, conversations, and pipeline. Query your database in natural language, generate personalized call scripts in seconds, and get instant lead briefings.
"Give me a call script for Marcus based on his last 3 open house views in Castle Rock."
"Hi Marcus! I noticed you checked out 142 Meadowbrook Trail twice this week. The seller just updated disclosures regarding the new roof. Would you like me to send those over before Saturday's open house?"
Brivity GO, Brivity Home & Open House App
Full CRM power on iOS & Android via Brivity GO. Give buyers a custom branded search app via Brivity Home, and capture open house sign-ins digitally even without cellular reception.
CTMeContracts, Paperless Pipeline & BrokerBot AI
CTMeContracts remains our primary contract platform (may integrate RE-sure in the future). Paperless Pipeline & BrokerBot AI stay active for compliance and quick answers.
The Power of PLACE
Our strategic partnership with PLACE gives Clearly Colorado agents optional access to a proven national growth platform — cutting overhead, providing leverage, and creating pathways to build long-term wealth.
Minimize Expenses & Eliminate Bloat
Eliminate unnecessary overhead and level up your business with full platform technology, design, and marketing built in.
Source: Official PLACE Platform Model (PLACE.com/agents)
"PLACE does four things really, really well. Number one, they lower your expenses. Number two, they take 80% of the tasks that you would normally do away so that you are focusing on working with buyers or sellers, which is what actually pays you in real estate. Number three, the opportunity model is huge. You can invest and diversify what you are doing outside of the next sale. And, number four, you get more time back."
Participation in PLACE pathways is entirely optional for Clearly Colorado agents. PLACE does not own Denver Prestige Partners LLC / Clearly Colorado Real Estate. All leads, systems, and commission agreements remain governed by written brokerage contracts. Subject to availability, integration, and final written terms.
Your Branding & Account Review Checklist
Track your personal rollout steps. Progress saves automatically in your browser.
Start Preparing Your Contact Database for Brivity
Bullseye access will end, and contacts do NOT transfer automatically. Use Bryan's structured worksheet template to clean, categorize (A+/A/B/C tiers), and import your sphere seamlessly.
Pull from every source above, then consolidate, deduplicate, and tag each contact with an A+/A/B/C tier and original source before importing into Brivity CRM.
Record Retention Policy
Save PDF copies of transaction files, signed disclosures, and client communications to your secure local storage according to Colorado Real Estate Commission record-retention rules.
Bryan will provide pre-written email & letter templates to announce our new name, Clearly Colorado Real Estate, to your sphere and past clients.
Sign Your Agreement by December 31 & Get $0 Materials Package
Managing Broker Bryan Messick is personally covering the cost of new marketing materials for every agent who signs their updated brokerage agreement by December 31st:
- 500 Premium Business Cards with updated Clearly Colorado branding
- Official Magnetic Name Badge in Navy & Red Rocks colorways
- Replacement Clearly Colorado Signs for all your active listings